The Auberge is located in the heart of Baie-Saint-Paul, “City of art, festivities and heritage”, on the north shore of the St. Lawrence River, in the well-known tourist region of Charlevoix, in the inhabited area of the Charlevoix Biosphere Reserve (UNESCO). It is close to the river which allows whale watching, the famous Massif de Charlevoix ski resort, the Parc des Grands Jardins and the Parc des Hautes Gorges. This dynamic city, the most famous in the region, is located less than 100 km from Quebec City, the provincial capital, has already received the title of Cultural Capital of Canada. Local products, heritage, sports and outdoor activities, unique landscapes and vibrant cultural and artistic life make this city a major tourist destination with nearly one million visitors a year. The Auberge and its renowned restaurant-bistro are accessible via two entrances, one of which is on rue Saint-Jean-Baptiste, the main street of the city. The central location is very favorable to its activity, given the concentration of shops and art galleries, museums, music festivals, etc. nearby. The characterful and charming building has 11 renovated 3-star rooms, a 65-seat restaurant-bistro + 12-seat private room + 20-seat glass roof and 65 seats on the terrace (total 162). Turnkey: excellent business valued at $ 1,800,000, with an excellent reputation for the company, the quality of its activities, a good team of employees, the charm of the buildings, an island of greenery for the customers,
possibility of expansion and development of the company for future buyers.
Type of business: Inn – Restaurant
Type of property: Business sale / Goodwill / Real estate sale
Sector of activity: Accommodation / Catering
Reason for selling: Retirement
Date, deadline for signing deed of sale and occupation: 30 days, or any other date or deadline reasonably agreed between the parties to the transaction
Involvement of the seller after the sale: Available to succeed in a perfect transmission of his business.
Financing conditions by the seller: Free assistance with the financial arrangement of MayDay Strategies and possible participation, possible balance of sale from the seller.
Inclusions: Valuation report of $1,800,000 with 1° the name; (2) traffic; 3° all the rights and privileges related to the identification of the enterprise (telephone number, signs, advertisements, etc.); 4° all movable property, apparatus and equipment used in the operation of the Enterprise; 5° The Company’s stocks of merchandise are included in the sale but are not included in the above price. Thus, the sale price will be increased by the fair market value of said Company inventory on the effective date of the transaction, as determined between the Seller and the Buyer in the case of a sale of assets, +/ – $31430. In the case of a sale of shares, the amount will be included in the sale price.
In the price, accounts receivable, accounts payable and debts, as well as bank accounts are considered zero.
In operation for approximately 35 years, in this current form since 2009 and with current owners since 2017.
Stage of development: Growth
Special features of the business: Exceptional location on the main street of the most famous city in the Charlevoix region, recent renovations, two accesses, large parking lot, rare lot size, possibility of expanding on the back of the lot or do something else in addition like a spa.
Management team: Two co-owners
3 hotel, kitchen and room managers
Number of employees: 15 full-time (5 in the kitchen, 5 in the service and 5 in the hotel business and 3 to 4 part-time
Market description: This region is in full development, such as the recent installation of Club Med a few kilometers away and other major projects are underway.
Clientele: Neither too big nor too small, the company is positioned in the mid-range plus market by offering personalized services in a friendly and unpretentious atmosphere. It targets a clientele looking for a different offer from the large hotel groups, which have very little presence in the region, with a more human dimension.
Innovations: The quality standard has been in place for five years
Description of the competition: The market is not saturated, there is a lack of beds in the region, the competition is healthy and respectful, all in the collaboration of everyone to always improve the marketing of the tourist region.
Financial situation and forecasts: In progress and the hostel is filled continuously in the season well in advance
Possible market opportunities: Develop catering, build more rooms to reach more or less 25 rooms because there is still a shortage, package the hotel business with catering, develop the corporate off-season.
Auberge 7/7, the 5/7 restaurant closed Sunday and Monday except for breakfast
Annual closure in November and two weeks after Easter or at the end of the ski season
Style: Complete building
Zoning Residential (H-1, H-2, H-3, H-4, H-5), Commercial (C-1, C-2), Services (S-1, S-2, S-3, S -4), Public (P-1, P-2), Industrial (I-4)
Optimum use Commercial
Total building area 8,213 sq. ft. and Total land area 46,205 sq. ft.
Number of outdoor parking spaces: +/- 30
Beautiful large kitchen
Proximity to: St. Lawrence River, Club Med, Le Massif…
Terrace: yes with awnings
Seats: restaurant 65 + private room of 12 + canopy 20 + 65 on the terrace
Alcohol permit: Indoor and outdoor
Number of stars: 3*
Number of bedrooms: 11
Permits / Licenses: Bar permit and restaurant and terrace permit
Information given after signed confidentiality agreement
Bank name: Desjardins
Line of credit amount: $100,000
Company website: https://www.lamuse.com/
Tripadvisor : https://fr.tripadvisor.ca/Hotel_Review-g316031-d1083211-Reviews-Auberge_La_Muse-Baie_St_Paul_Charlevoix_Quebec.html (4/5,274 reviews)
Booking: https://www.booking.com/hotel/ca/auberge-la-musee.fr.html (8.9/10,489 reviews)
Reviews: Google 4.4* 191 reviews
Paris Match :
Appointment preferences: Evening
Canada : +1 514 618-9165
France : 07 66 37 69 66
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